[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.solisart.cz\/coca-cola-bojuje-o-sve-klienty-novou-prichuti\/#Article","mainEntityOfPage":"https:\/\/www.solisart.cz\/coca-cola-bojuje-o-sve-klienty-novou-prichuti\/","headline":"Coca-Cola bojuje o sv\u00e9 klienty novou p\u0159\u00edchut\u00ed","name":"Coca-Cola bojuje o sv\u00e9 klienty novou p\u0159\u00edchut\u00ed","description":"Jedna z nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b odhalila za\u010d\u00e1tkem \u00fanora novou p\u0159\u00edchu\u0165 sv\u00fdch n\u00e1poj\u016f. Tentokr\u00e1t se jedn\u00e1 o pomeran\u010dovou p\u0159\u00edchu\u0165. Nebylo by ani nic zvl\u00e1\u0161tn\u00edho na tom, \u017ee nov\u00e1 p\u0159\u00edchu\u0165 p\u0159ich\u00e1z\u00ed, proto\u017ee u dal\u0161\u00edch podobn\u00fdch n\u00e1poj\u016f zn\u00e1me nov\u00e9 p\u0159ich\u00e1zej\u00edc\u00ed chut\u011b. Nicm\u00e9n\u011b u t\u00e9to zna\u010dky je to p\u0159\u00edchod nov\u00e9 p\u0159\u00edchuti po dlouh\u00fdch dvan\u00e1cti letech. Posledn\u00ed zm\u011bnou byla <a href=\"https:\/\/www.solisart.cz\/coca-cola-bojuje-o-sve-klienty-novou-prichuti\/\" class=\"more-link\">[&hellip;]<\/a>","datePublished":"2018-12-15","dateModified":"2023-05-24","author":{"@type":"Person","@id":"https:\/\/www.solisart.cz\/author\/#Person","name":"","url":"https:\/\/www.solisart.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"solisart.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.solisart.cz\/wp-content\/uploads\/img_a336957_w2818_t1550261032.jpg","url":"https:\/\/www.solisart.cz\/wp-content\/uploads\/img_a336957_w2818_t1550261032.jpg","height":0,"width":0},"url":"https:\/\/www.solisart.cz\/coca-cola-bojuje-o-sve-klienty-novou-prichuti\/","about":["Byznys"],"wordCount":437,"articleBody":"Jedna z nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b odhalila za\u010d\u00e1tkem \u00fanora novou p\u0159\u00edchu\u0165 sv\u00fdch n\u00e1poj\u016f. Tentokr\u00e1t se jedn\u00e1 o pomeran\u010dovou p\u0159\u00edchu\u0165. Nebylo by ani nic zvl\u00e1\u0161tn\u00edho na tom, \u017ee nov\u00e1 p\u0159\u00edchu\u0165 p\u0159ich\u00e1z\u00ed, proto\u017ee u dal\u0161\u00edch podobn\u00fdch n\u00e1poj\u016f zn\u00e1me nov\u00e9 p\u0159ich\u00e1zej\u00edc\u00ed chut\u011b. Nicm\u00e9n\u011b u t\u00e9to zna\u010dky je to p\u0159\u00edchod nov\u00e9 p\u0159\u00edchuti po dlouh\u00fdch dvan\u00e1cti letech. Posledn\u00ed zm\u011bnou byla pr\u00e1v\u011b p\u0159ed uvedenou dobou vanilkov\u00e1 p\u0159\u00edchu\u0165.\tSamoz\u0159ejm\u011b se spole\u010dnost t\u00edmto tahem sna\u017e\u00ed bojovat proti poklesu po\u010dtu sv\u00fdch z\u00e1kazn\u00edk\u016f.\tCoca-Cola Orange se objev\u00ed v obchodech ve Spojen\u00fdch st\u00e1tech ji\u017e koncem \u00fanora 2019 a bude dostupn\u00e1 jak v klasick\u00e9 verzi, tak i ve variant\u011b bez cukru, aby si ka\u017ed\u00fd na sv\u00e9 p\u0159i\u0161el.\tV m\u00e9di\u00edch se tak\u00e9 objevily informace, \u017ee firma uva\u017eovala o p\u0159\u00edchuti malinov\u00e9, citronov\u00e9 a z\u00e1zvorov\u00e9, ale nakonec na trh uvede pouze pomeran\u010dovou.\tHistorie zm\u011bn tradi\u010dn\u00ed \u0159ady\tDietn\u00ed varianty tohoto n\u00e1poje se m\u011bn\u00ed mnohem \u010dast\u011bji ne\u017e tradi\u010dn\u00ed verze. Naposledy tedy byla zm\u011bn\u011bna, jak bylo ji\u017e uvedeno, v roce 2007, kdy p\u0159i\u0161la na trh vanilkov\u00e1 varianta. P\u0159edt\u00edm to byla v roce 1985 t\u0159e\u0161\u0148ov\u00e1 verze.\tSamoz\u0159ejm\u011b nov\u00e1 varianta p\u0159ich\u00e1z\u00ed v dob\u011b, kdy zna\u010dka bojuje o st\u00e1le se zmen\u0161uj\u00edc\u00ed objem z\u00e1kazn\u00edk\u016f, proto\u017ee hlavn\u011b v Americe je nyn\u00ed trendy nep\u00edt tyto kofeinov\u00e9 n\u00e1poje. Firma trp\u00ed v posledn\u00edch letech velk\u00e9 n\u00e1lo\u017ei kritiky, proto\u017ee tyto n\u00e1poje jsou samoz\u0159ejm\u011b spojov\u00e1ny s nezdrav\u00fdm \u017eivotn\u00edm stylem, stejn\u011b jako nap\u0159\u00edklad Pepsi nebo McDonald\\&#8217;s. U\u017e i Ameri\u010dan\u00e9 dokonce dle pr\u016fzkum\u016f m\u00edstn\u00edch novin, kupuj\u00ed sp\u00ed\u0161e neperliv\u00e9 balen\u00e9 vody ne\u017e ty perliv\u00e9 a za\u010d\u00edn\u00e1 jim na zdrav\u00e9m \u017eivotn\u00edm stylu v\u00edce a v\u00edce z\u00e1le\u017eet.\tNov\u00e1 p\u0159\u00edchu\u0165 by m\u011bla v o\u010d\u00edch klient\u016f o\u017eivit pohled na Coca-Colu a t\u00edm je p\u0159it\u00e1hnout op\u011bt zp\u011bt. Coca-Cola si je v\u011bdoma toti\u017e toho, \u017ee i p\u0159es to, \u017ee marketingov\u011b nijak zvl\u00e1\u0161\u0165 nepodporuj\u00ed prezentaci pr\u00e1v\u011b t\u0159e\u0161\u0148ov\u00e9 a vanilkov\u00e9 varianty, jejich prodej se zv\u00fd\u0161il. Tedy firma do\u0161la k z\u00e1v\u011bru, \u017ee nov\u00e1 p\u0159\u00edchu\u0165 bude jednou z cest, jak se zase uk\u00e1zat sv\u00fdm spot\u0159ebitel\u016fm v modern\u00edm a \u017e\u00e1douc\u00edm sv\u011btle.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Coca-Cola bojuje o sv\u00e9 klienty novou p\u0159\u00edchut\u00ed","item":"https:\/\/www.solisart.cz\/coca-cola-bojuje-o-sve-klienty-novou-prichuti\/#breadcrumbitem"}]}]